Storytelling for Advocacy
Want to “be the change?
We know that UUs love to advocate for social justice topics, and many of us go beyond the talk and walk the walk. Yet in advocacy work, it often seems stories move hearts, and then hearts move minds. We want to help boost your efforts in advocating to create change in line with UU values. This can be through in-person meetings, public speaking, letter-to-the-editor, and op-ed writing.
Resources
Your Story Can Create Change! Let us help you figure out what to say, how to say it, and how to share it.
- The story you select makes a great deal of difference
- Be memorable
- Share something only you can
- Include details that will stick
- Lived experience
- Who you are matters and your story matters
- Don’t speak for others – share your personal story
Effective Stories
- Simple
- Easy to understand
- No extraneous details
- Heartfelt and true
- Don’t exaggerate but if it’s complicated, simplify
- Purposeful
- What’s your point?
- What do you want your listener to do?
- Use data sparingly
- Tailored
- Know your audience
Resources
Storytelling for Advocacy presentation
Sample Storytelling Videos
Types of Lobbying Engagements – Tips & Time Reminders
UU the Vote Launch Guide (pages 34-46)
UUSJ’s Anatomy of a Congressional (or other) Meeting
UUSJ Advocacy Page with Action Alerts and Advocacy Resources
Natalie Miller-Moore is our workshop “Storytelling Coach”
Natalie is the owner and CEO of “Moore than Words” providing strategic communications consulting services in areas including
healthcare, politics, and marketing. She is a member of the Williamsburg UU Church, Virginia.